Agenda

Registration/Collection of Badges: 0800 - 0900 hrs
Opening Session: 0900 - 0925 hrs
Theme: Digital Marketing – The art of brand storytelling
Ronnie Screwvala, Co-founder, UpGrad
In conversation with
Ajay Kakar, Chief Marketing Officer, Aditya Birla Finance
Changeover: 0940 - 0945 hrs
0930 - 0940 hrs. : Launch of Cricketnext
Changeover: 0940 - 0945 hrs
House Digital Marketing (Ballroom) House Content & House MarTech (Salcette 1 & 2) Case Room (Konkan)
Presenters to be announced shortly
Panel Discussion 1: 0945 –1040 hrs
Data Transparency - boon or bane?
Moderator: Puneet Gupt, Chief Operating Officer, Times Internet
Panellists:
Srinivas Jain, Executive Director & CMO, SBI Funds Management
Tushar Dani, SVP Marketing – Digital & Consumer Technology, Lodha Group
Rajat Mehta, Senior President & Country Head- Brand, Digital & Retail Marketing, YES BANK
Satish Saraf, Founder & CEO, Valueleaf
Q&A: 1030 – 1040 hrs
Fireside Chat: 0945 – 1010 hrs
Changing consumption habits of cricket consumer and how CricketNext intends to cater to this audience
Speakers: Gaurav Kalra, Sports Editor, Network18 in conversation with Ayaz Memon, Journalist, Writer, Columnist, Author
Case Study 1: 1000-1020 hrs
Krunal Mehta, Logicserve Digital & Subhash Dawda, COCO by DHFL General Insurance
Changeover: 1010 - 1015 hrs Changeover: 1045 - 1050 hrs
Power Session 2: 1015 – 1040 hrs
Into the Digitally Propelled Future
Speaker: Prasad Shejale, Co-Founder & CEO, Logicserve Digital
Q&A: 1035 – 1040 hrs
Case Study 2: 1050– 1110 hrs
Sobia Sahar, Brand Manager, Bajaj Nomarks
Siddharth Pednekar, VP - Strategy & Media, BcWebWise
Radhika Asher, Group Account Manager, BcWebWise
Networking Break: 1040 - 1055 hrs Changeover: 1110 – 1115 hrs
Panel Discussion 2: 1055 – 1150 hrs
Taking action with insights from your marketing data
Moderator: Rubeena Singh, CEO, iProspect
Panellists:
Kashyap Vadapalli, CMO, Pepperfry.com
Neharika Talreja, Digital Lead and strategy, Danone
Jaimit Doshi, EVP Marketing, Kotak Securities
Amit Sethiya, Head Marketing, SYSKA Group
Vivek Sharma, Chief Marketing Officer, Pidilite Industries
Himanshu Khanna, India Country Manager, Sitecore India
Q&A: 1140 – 1150 hrs
Power Session 3: 1055 – 1120 hrs
The importance of creative in programmatic focusing on Video
Speaker: Rammohan Sundaram, Chief Growth Officer - VideoTap
Q&A: 1115 – 1120 hrs
Case Study 3: 1115 – 1135 hrs
Rajiv Dingra
Founder & CEO
WATConsult
Changeover: 1150 – 1155 hrs
Fireside Chat 1: 1155 – 1225 hrs
Meaningful Brands
Moderator: Anita Nayyar, CEO – India & South East Asia, Havas Media Group
Panellists:
UT Ramprasad, Head - Marketing Communications, Tata Motors
Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group
Changeover: 1225 – 1230 hrs
Panel Discussion 3: 1230 – 1325 hrs
The art of persuasive mobile marketing: Mobile commerce, native ads, Chatbots, viral content etc.
Moderator: Dippak Khurana, Co-Founder & CEO, Vserv & VMAX™
Panellists:
Abraham Alapatt, Group President, Head - Marketing, Service Quality & Innovation, Thomas Cook
Sandeep Verma, President, Bajaj Corp
Pawan Sarda, Group Head-Digital, Future Group
Sonia Serrao, Global Media Lead, Tata Global Beverages
Aakrit Vaish, CEO & Co Founder, Haptik
Masume Alikhan, Creative Director, Rage Communications
Q&A: 1315 – 1325 hrs
Case Study 4: 1230 – 1250 hrs
Priya Jayaraman
Managing Director
Propaganda India
Networking Lunch: 1325 – 1420 hrs
Panel Discussion 4: 1420 – 1515 hrs
Brands achieving the desired ROI through Affiliate Channel
Moderator: Srikanth Bureddy, Co-founder & Director, Valueleaf
Panellists:
Srikrishna Moorthy, Vice President – Digital Initiatives- Head Performance Marketing, Kotak Mahindra Bank
Ankit Banga, Assistant General Manager - Digital Marketing, Indiabulls Group
Sachin Uppal, CMO, Play Games24x7
Chirag Singhal, Head - Digital Marketing, Aditya Birla Sun Life Insurance
Power Session 4: 1420 – 1445 hrs
B2B vs B2C Content Marketing: Strategic variations that yield differential results
Speaker: Garima Verma, Scatter
Q&A: 1440 – 1445 hrs
Case Study 5: 1420 - 1440 hrs
Sidharth Gowda
Strategy Head - Brand & Content Solutions, India & Singapore
Zirca Digital Solutions
Changeover: 1445 – 1450 hrs Changeover: 1440 – 1445 hrs
Power Session 5: 1450 – 1515 hrs
Native is back!
Speaker: Ievgen Kushnir, Regional Business Development Director – India, MGID Inc.
Q&A: 1510 – 1515 hrs
Case Study 6,7: 1445 - 1545 hrs
Game of Thrones
Changeover: 1515 – 1520 hrs
Fireside Chat 2: 1520 – 1550 hrs
Marketing to Millennials: optimally utilising digital for mass conversions
Speaker: Ashwath Swaminathan, Head – Lakme, HUL
Moderator: Tushar Vyas, Chief Strategy Officer – South Asia, GroupM
Changeover: 1550 – 1555 hrs
Keynote Address 2: 1555 - 1615 hrs
Mobile Location & Audience Data - The New Oil
• Understand what opportunities are available to you
• The importance of transparency and how to apply it
• What does good look like?
• How can I make Mobile part of my marketing mix?

By Ben Phillips, Vice President of Strategic Accounts, Blis
Changeover: 1615 - 1620 hrs
Leader Talk: 1620 – 1645 hrs
Topic: Experiential Marketing & ROI
Speaker: Amit Gujral, CMO, LG Electronics
Power Session 6: 1620- 1655 hrs
The Video First Content Strategy
Speaker: Pankit Chheda, Co-Founder - InVideo
Q&A: - 1650 - 1655 hrs
Changeover: 1655 – 1700 hrs Changeover: 1640 – 1645 hrs
Panel Discussion 5: 1700 – 1745 hrs
Designing digital experiences for the complete customer journey
Moderator: Rajiv Dingra, Founder & CEO, WATConsult
Panellists: Manik Nangia, Director Marketing & Chief Digital Officer, Max Life Insurance
Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India
Ankit Desai, Chief Digital Officer, Marico
Shruti Gupta, Chief Marketing Officer, Cashify
Abhiraj Banerjee, Strategic Business Lead, Sitecore India
Case Study 8: 1645-1705 hrs
Manvi Sehgal
Firstpost
End of Conference: 1800 hrs